About HLM Marketplace

What We Do

We compare health insurance plans, Medicare Advantage and Supplement policies, and life insurance products from more than 40 top-rated national carriers — including Aetna, UnitedHealthcare, Humana, Blue Cross Blue Shield, Cigna, and many more. Our licensed agents analyze your specific situation, location, and budget, then walk you through your best options in plain English. There are no hidden fees and no obligation to enroll.

HLM Marketplace was founded by insurance professionals who were tired of seeing consumers confused, misled, or sold the wrong plan by commission-hungry brokers. We built this platform to put the consumer first — giving you access to the same breadth of plan options a large brokerage offers, but with the personal care and transparency of a local independent agent.

Whether you just lost employer coverage, are turning 65 and navigating Medicare for the first time, are self-employed and need an ACA Marketplace plan, or simply want to make sure your family is protected with a life insurance policy — our team is here to help. We serve individuals, families, and small businesses across all 50 states.

We are legally registered as Alternative Alpha Health LLC, doing business as HLM Marketplace, and hold active licenses in every state where we operate. Our NPI is 18760189. We comply fully with CMS regulations, HIPAA privacy standards, and all applicable state insurance department requirements.